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Approximately 1.000 tons of the famous graviera cheese is produced every year on the island. the cheese is labelled as Protected Designation of Origin (PDO). Because of its rich flora and the perfect climate conditions, Naxos has about 4.500 bovines and 110.000 goats and sheep. The produced varieties of cheese and meat are well known for their excellent quality. The festival takes place in September, it is organized by the Union of Rural Cooperatives and aims to further promote this famous product.